The aging process causes wrinkles on the skin, which is due to hormonal changes that cause skin to become dry and less elastic. The process of creating collagen, which is the protein that is the basis of connective tissues, including skin is also affected by oxidative damagethat is caused by UV radiation of the sun and also by the body's metabolic processes. The body's natural collagen production declines as you age. Furthermore collagen degrades and is spread out more widely, and loses its elasticity. ( Source) Juv Skin Cream gives the solution to any skin problem and helps to make skin firmer and youthful. For more information on the product's skincare benefits, check out this review.